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The advent of digital printing opens up a wide variety when it comes to advertising using the print medium. Although the conventional method of printing like offset is still ideal for bulk materials, the digital method lets everybody create ads by accommodating orders with no minimum requirement. Have one or two posters, or print out a single vinyl banner. This process is ideal for starting and small time entrepreneurs who want to let their voices be heard as well.

Creativity plays an important role in advertising. You can maximize the benefits that you can get from digital printing by thinking about these goals in creating your print ads.

But in order to accomplish those goals, you must know your target market fully well. You must understand what they are looking for to be able to give it to them. Through your ads, you can show people that you have what they are in search of.

To help you accomplish such goals, here are some notes that you must bear in mind when you avail of digital printing services for your ads.

Digital printing makes advertising more fun and more efficient. It is up to you as the business owner how are you going to gain advantage over the medium. The tips mentioned here are only some of the ways of how you can make your goals achievable. As you last in the industry, you will be able to develop your own tactics to be noticed and patronized by your target market.

So, you have captured that wonderful moment, a beautiful image in your digital camera!

Now, you are preparing to take a print to make a gift to your dear and near one or for your personal collection!

Now here is the crux!

In the majority of such cases, as our experience tells us, people are not sure what the maximum size can be for a digital print, without that image distorting! Many people think that they can make the image as big as they want, then print without knowing about the “image stitching technique”! And when there is distortion, they blame the printer for low visual quality.

One must remember that what looks the worst from a close distance may look the best if the distance between the image and the viewer is increased (10 to 15 feet or more) in case of larger digital prints.

While taking digital prints, the photographer should consider critically how the image will be displayed for a better, if not the best viewing experience.

There are some digital printers too, who do not know the limit or only who only concentrate on money rather than the quality of the output offered. Sometimes they forget that what is merely a digital photo to them, may be a precious moment to the photographer, which may never be repeated!

The maximum size that a printout of a digital photo can be, depends on various aspects. But the common aspect can be the following if you are thinking of having your photo printed for yourself:

If you are using a commercial 1.2 mega pixel camera, the best digital prints may come as around an 8×10’ photo, whereas an 11×14’ is almost the limit.

If you are using a commercial 3 mega pixel camera, the best digital prints may come as around an 11×14’ photo, whereas a 16×20’ is almost the limit.

If you are using a commercial 4 mega pixel camera, the best digital prints may come as around a 20×24’ photo, whereas a 30×40’ is almost the limit.

Another way of estimating the best possible result before taking digital prints, is calculating PPI (final print resolution). If you divide the width (pixel) by your desired print size (inches) you get PPI. As a general rule, if your final print PPI is around 200 to 400, you get an overall good digital photo.

Having a photo printer at home may save you for in some instances. However buying a printer is not a lasting solution for having quality digital photos. The cost is often too high in comparison to the reasonable prices offered by renowned printers for digital prints.

These days you don’t need to go out searching for printers from the high street to produce a good quality digital print! You can find better quality and cheaper digital prints sitting back at home over internet.

Hopefully, getting your quality digital prints will not be so hard next time.

Happy imaging.

Digital printing is a term that encompasses a lot of different equipment that produce different products and different levels of quality and expectations.

First let’s start with the term digital printing:

Digital printing’s definition is taking an electronic file and directly from that file creating your final output without going to plates or any other type of intermediary step or proof. It can be black or color.

The black is usually done by copiers on the low end and machines such as the Xerox Docutech or the Kodak Digimaster. These machines are capable of @ 100 copies a minute. Even these machines use toner although they are capable of higher resolutions than copiers. Although, higher quality than copiers the docutech & digimaster still don’t rival true offset quality of true offset presses.

The reasons these machines evolved and have become so popular is the ability to do low quantities at reasonable costs. They are limited as to the products and substrates that customers will use these machines for.The evolution of doing this same thing to color was a natural evolution. The higher the quality the better it could replace offset on the low end of the quantity spectrum.

Also as color digital printing machines improved customers deemed quality acceptable for more and more products and uses. Color copiers came first and use toner in the four base colors of CMYK to reproduce color photographs and images. The quality is on the low end for color and is susceptible to scratches and rubbing more than liquid ink. Then there is the classification of digital presses. There are toner and two types of liquid ink presses.

All of these color machines have strengths and weaknesses like any other kind of manufacturing process. Toner based machines are the IGen3 and the Nexpress. The quality is much better than color copiers but can still have toner look to them and sometimes don’t print smooth screenes. The only true offset entries are either Heidelberg or Ryobi machines. These actually produce temporary plates to produce the print job that is on press at that time.

This is true offset printing but has some limitations because the vast % of machines are small format and don’t have the ink carrying capacity that larger presses do. These machines also can’t print variable data printing where the image or text can be changed from sheet to sheet. The other liquid ink machine is the HP Indigo family. The Indigo 3050 can print variable data while rivaling offset quality.

The Indigo digital press family is the only machine that can print variable data as well as being capable of printing PMS spot colors as well. Customers will use this machine to print postcards, brochures, posters, sales sheets, flyers and any other printed product. These are your choices in digital printing. As final users have continued decreasing quantities of their orders and use more and more of customized marketing digital printing’s market share has increased. It is a powerful option to promote your business from small startups to large corporations.